AdTech Ad Look cool, keep warm and battle big-ass snowflakes with our winter style guide

AdTech Ad Look cool, keep warm and battle big-ass snowflakes with our winter style guide
AdTech Ad Look cool, keep warm and battle big-ass snowflakes with our winter style guide

Battling frost and big-ass snowflakes is no excuse for dad-fleeces and thermals. We’ve got all the winter style you need to stay snug this season…

Trade up: Swap your leaky suede boots for a sturdy pair. These troopers will survive the storms without getting water stained and won’t slip in the snow. CAT’s iconic Colorado boots have been protecting industrial workers’ tootsies since 1991.

Stay clean: Say hello to heavy-duty denim – your standard jeans just won’t cut it on your freezing commute. MQT’s 18oz selvedge jeans can take a beating and still look pristine. Their raw finish means oil, snow or hot cocoa ain’t ruining ’em for nothin’.

Beat the elements: Losing your beanie and your cool in the gale-force winds isn’t a strong look. Choose a trapper hat that stays firmly on your noggin no matter what, like Penfield’s matching parka and hat.

Go retro: Christmas 1994, East 17 were storming the charts dressed in white puffers. Take away the slushy tunes, add some modern design and you’ve got your new winter look. Wear over a flannel shirt to nail the trend.

Be prepared: Put down your uncle’s 20-year-old walking rucksack and bow down to Sandqvist. The Swedes have done it again, with a visually beautiful and practically sound wax-coated canvas backpack that’s weatherproof.

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